It will also become the exclusive home of Thursday Night Football as part of a historic 11-year agreement with the National Football League. This September, Prime Video will release the highly anticipated The Lord of the Rings: The Rings of Power.
Since 2018, Prime Video has tripled the number of Amazon Originals, rolling out new series and movies like The Boys, The Wheel of Time, Tom Clancy’s Jack Ryan, The Underground Railroad, Sound of Metal, Coming 2 America, The Tomorrow War, and Being the Ricardos.Below are just a few examples of how Prime has improved value for members over the last few years: In other words, you get more bang for your buck. First, Amazon Prime continues to expand its benefits. However, in the long term, it will increase customer loyalty. In the short term, the Prime Membership price hike will frustrate subscribers. But there is a silver lining to this news: the fee increase will likely benefit Amazon sellers.Īmazon’s Q4 Earnings Report Foreshadows an Increase in Prime Member Shopping Most coverage about the change in membership costs has focused on inflation. The number of Prime members actually increased 25% that year. Customers complained, but they didn’t cancel their subscription. You probably remember the public outcry when Amazon last raised Prime membership fees back in 2018.
Naturally, nobody likes when prices go up. For current Prime members, the new price will apply after March 25 on the date of their next renewal. For new members, the price change will go into effect on February 18, 2022. The price of an annual Prime membership will rise from $119 to $139, while the monthly fee will increase from $12.99 to $14.99. The report included many impressive accomplishments, but the most important detail was the announcement that Amazon Prime membership fees are increasing. Amazon released its Q4 2021 financial report in early February, revealing a record $600 billion in retail sales last year.
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